Valeria's SMM blog

WikiHow article plan Our team decided to create the WikiHow article about elementary design to help professionals stay on   "trend" with new ideas for their social media. We broke down the essential steps to creating a clean looking flyer—even without expensive software or training. In the step-by-step format of WikiHow, we developed an order to follow when creating a flyer or poster on any designing software. After viewing other articles on the design on WikiHow, we wanted to make our design post simple to follow and adaptable to different software. Moreover, we wanted to make sure the article had plenty of resources for free software as well as examples, so it includes hyperlinks to tools that beginner designers can use to develop their designs. Title and Log Line: The title of our article is The Basics of Design. Our Log Line is, “How to design like a pro - Some basic tips to create flyers and posters with a clean, professional finish!" Meet ou...

Photo Credit: Tracy Le Blanc This photo shows the social media folder on the iPhone This picture is licensed by  Pexels  under CC0 1.0 Universal (CC0 1.0) Public Domain Dedication   Stress and Its Impact on Social Media Usage by  Bryan Denq ,  Wenchen Denq, and  Wenchin Hsu. Published in the Journal of Technical Writing and Communication on  April 25, 2018. This study “Stress and Its Impact on Social Media Usage” examined the relationship between stress and social media, whether stress was an indicator of social media usage. Besides, the study tested moderators of the relationship between these two factors. The authors determined that soliciting social support contributed to an increased use of social media. Moreover, the more and more increased usage of social media was related to greater frequency and strength of evoking continuous behavior. About the Authors The authors of the article, Bryan Denq , and Wenchen Denq a...

Photo Credit: Valeria Dibrova The photo shows the last 5 minutes of the episode Nosedive of Black Mirror. Played from Ipad This photo is licensed by Valeria Dibrova under   Attribution 4.0 International   (CC BY 4.0) The whole hour while watching the episode I felt uncomfortable and a little depressed but it was such a relief to watch these glorious last three minutes when characters started to argue, speak from their hearts even if it was a bad and rude conversation. And it was clear that they felt that way, the way of reassurance, of speaking badly to each other and it was even more obvious that I was feeling the relief - the balance of life, choices, atmosphere, shown in the episode, was completely destroyed.  It was my first episode of this TV Show, and probably a lot of episodes have this grotesque reality in there, however, this particular episode reminded me of the importance of keeping the balance. From the very beginning, I was scared about the ...

Photo credit: Rawpixel by pixabay.com is licensed by the CC0 Creative Commons The picture illustrates the laptop and graphics  Chapter: New and Mobile Media Technologies, Innovation, and Investment.  Mobile technology blurs the line between real and virtual worlds. M obile technology nowadays has been changing our cultures, making people more and more global by providing them with instant access to all the information in the world. Mobile culture embraces the "placeless" lifestyle, introducing the practices of globalization in the virtual world.  Most people nowadays have access to the internet through their smartphones, that makes access to information easier and 24 hours a day, that is completely changing the usage of social media channels  - people are always connected and always online. I can prove it with my own experience- I was far away from my family and friends for almost a year but I always was online and connected through the social med...

Photo Credit: TLC Jonhson This Image is licenesed by flickr.com under CC0 1.0 Universal (CC0 1.0) Public Domain Dedication Usually, in businesses, it often turns out that we involve some snapshots of not our own authorship in the work. And the problem here in that any snapshot is somebody's work, somebody's property and in fact is the object of copyright. Therefore, if it is simple to find on the Internet a suitable picture and to use it in the project, then it is possible to knock up approval from the side of the legal owner. Ellis Carter, a non-profit lawyer, explains that simple explanation of copyright law is that if you did not create the image, get a license to use it, or purchase it, you are likely in violation of copyright law.  U.S. copyright law will fine you no less than $750 per infringing work and up to $150,000 if the infringement is found to be willful.  How to use Creative Commons thoughtfully? 1. Identify the license on your chosen image. 2. No...

Photo Credits: Valeria Dibrova Chapter: Best Practices in Social Media One of the biggest goals for all the marketers is to engage as much audience as possible. The best way to do that is to be active on social media and be a trustworthy brand. To maximize the efforts and campaigns, the textbook offers several practices for social media experts to increase the impact of their content. Regarding Mobile Social Media, the textbook suggests these marketing tools: 1.. Buffer - scheduling tool 2. Social Clout -  tracks engagement metrics 3. Feedly - creates aggregated content from RSS feeds  4. Canva - image creation 5.  Socedo - the social business tool to generate sales leads 6. Edgar - automates re-sharing of earlier content To spark social media interest among journalists, the author suggests to:  - Use great photography;  -  Monitor government operations and behavior of politicians;  - Cultivate personal brands ...

Photo Credit: Valeria Dibrova The pros and cons of using hyperlinks Hyperlinks provide readers with quick access to important information without taking a lot of space.  The effective actions regarding the hyperlinks: 1. The fewer hyperlinks, the better the text. Readers will lose the attention and interest in the blue-highlighted text with an enormous amount of hyperlinks.   2. The hyperlink in the text should be useful. If a writer mentions something but doesn't explain, the hyperlink should help.  I see the potential weakness then the author put the hyperlink as a part of the text, making it self-contained. It's a big mistake. When writing a brief news summary, the text itself should be self-contained, and hyperlinks just help to get additional information on the topic.  Thus, references (hyperlinks) should be put as an additional source, however, if hyperlinks were not there, the sense of the message should not become any less relevant. ...