Valeria's SMM blog

“ The difference between marketing, public relations, and advertising” by Jasmine Roberts and Michael Shiflet is licensed under CC By 2.0. Cred it:  The Ohio State University Pressbooks Dispute about Public Relations - between Social and Marketing communication.  The three areas - Marketing, Public Relations, and Advertising - are connected between each other, have an impact on each other, but they are not the same, stated the article.  PR, as a form of promotion, is independent management function that helps to establish and maintain two-way communication between the organization and its audience, when marketing and advertising, on the other hand, mostly have a direct impact on the audience, creating so-called one-way communication channel. According to the article, PR is described as a side of marketing for promoting products and services and act as a tool for promoting the message in advertising campaigns.  The main distinction between these three areas l...

Methods for a good advertising campaign Credit: Valeria Dibrova In this chapter, the author discusses the advantages of using Social Media channels in promoting companies and their products. To build a good relationship between a brand and a customer, Social Media allows companies to instantly interact with the audience, connecting them online.  In advertising and marketing theory section, the author discusses the  Baer’s frameworks of traditional ideas: Top-of-Mind Awareness, Frame-of-Mind awareness, and Friend-of-Mine awareness. This was  one of the many themes that resonated with me the most because of the influencing process which everyone is always faced with when purchasing something online. People do not realize that their desires, needs and, most importantly, behavior are affected by the strategic moves of a brand - with the help of big amount of data and access to personal information - companies already use a targeting advertising. The un...

Synopsis Photo Credit: Valeria Dibrova PR has been working in a radically changed environment for the past couple of years, especially when it comes to the changes with a digital component and rapid social transformation.  The author highlighted that Social Media is shifting the work in many fields, including PR, journalism, traditional media etc., to the environment where professionals are willing to make and create the content in a collaborative manner because of the usage of common elements, such as data and statistics. For managing PR ca mpaigns specialists usually use RPIE model ( research, planning, implementation, evaluation), with major priority on KPI (key performance indicators) for monitoring social media.  The field of PR tends to have a focus on communication strategies and tactics, organizational practices and management. All of these are connected to social media campaigns,  which is oriented on perceiving the credibility,...