Digital Writing Style 2

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Photo Credits: Valeria Dibrova
Chapter: Best Practices in Social Media

One of the biggest goals for all the marketers is to engage as much audience as possible. The best way to do that is to be active on social media and be a trustworthy brand. To maximize the efforts and campaigns, the textbook offers several practices for social media experts to increase the impact of their content.

 Regarding Mobile Social Media, the textbook suggests these marketing tools:

1.. Buffer- scheduling tool
2. Social Clout- tracks engagement metrics
3. Feedly- creates aggregated content from RSS feeds 
4. Canva- image creation
5. Socedo- the social business tool to generate sales leads
6. Edgar- automates re-sharing of earlier content

To spark social media interest among journalists, the author suggests to: 
- Use great photography; 
- Monitor government operations and behavior of politicians; 
- Cultivate personal brands of star journalist; 
- Promote advertisers’ events with sponsored posts; 
- Clarify and correct bad info circulating as rumors; 
- Post photos from publication archives and offer to sell popular prints; 
- Take advantage of convergence opportunities by publishing audio, video and streaming events in real-time. 
Also, helpful tools are  Social media dashboards:
- Track top influencers, hashtags, audience size, mentions or linked websites; 
- Utilize social media metrics and analytics; 
- Mainstream access. 

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