Individual Presentation Plan
1. Social Media Metrics and Analytics 2. Valeria Dibrova 3. November 5 4. Timeline: October 1 - 10 - analyzing the chapter and searching for the articles; October 10 - 20 - read all the selected materials; October 20 - 30 - outline presentation sections and make slides; November 1 - 3 - revise the presentation; November 5 - Presentation date. 5. Starting with Social Media measures (introduction), I will explain the FaceBook , Google and Twitter analytics with tactics and strategies that the author provides and that I personally use on my daily basis at work (FB analytics for Kean Galleries, Hootsuite). With the help of articles from PR SAy, PRWeek and Pew Research Center, the presentation will include current analytic and metric patterns of using the enormous amount of data. According to the fact that the Social Media space is changing with really remarkable speed, I would use every resource available to me to find the informatio...