Advertising chapter post

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Methods for a good advertising campaign
Credit: Valeria Dibrova

In this chapter, the author discusses the advantages of using Social Media channels in promoting companies and their products. To build a good relationship between a brand and a customer, Social Media allows companies to instantly interact with the audience, connecting them online. 
In advertising and marketing theory section, the author discusses the Baer’s frameworks of traditional ideas: Top-of-Mind Awareness, Frame-of-Mind awareness, and Friend-of-Mine awareness. This was one of the many themes that resonated with me the most because of the influencing process which everyone is always faced with when purchasing something online. People do not realize that their desires, needs and, most importantly, behavior are affected by the strategic moves of a brand - with the help of big amount of data and access to personal information - companies already use a targeting advertising. The understanding of this moves is essential for every customer to control and keep safe their information.

 Moreover, the author describes several methods and tactics, such as involving current issues and trends, instant interaction, and adaptation of content, to make a good advertising campaign on Social Media. Personally, I found these methods very important not only for a brand but for the satisfaction of customers as well because if a brand set the loyalty and trust to a customer, the advertising will be much easier. 

 Per instance, the company Peel, which specializes in minimalistic phone cases, made a 16x increase in revenue and 3x higher ROI. (sproutsocial.com) They are very communicative on their social media, they have good appearance and their own branded Instagram designed page. 
Peel Instagram page
Credit: @peel
Peel responses
Credit: https://sproutsocial.com/insights/social-media-marketing-examples/

 References:  D. Jackson 8 Standout Social Media Marketing Examples From 2018 // https://sproutsocial.com/insights/social-media-marketing-examples/

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