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License Images 2

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Photo credit: Rawpixel by pixabay.com is licensed by the CC0 Creative Commons The picture illustrates the laptop and graphics  Chapter: New and Mobile Media Technologies, Innovation, and Investment.  Mobile technology blurs the line between real and virtual worlds. M obile technology nowadays has been changing our cultures, making people more and more global by providing them with instant access to all the information in the world. Mobile culture embraces the "placeless" lifestyle, introducing the practices of globalization in the virtual world.  Most people nowadays have access to the internet through their smartphones, that makes access to information easier and 24 hours a day, that is completely changing the usage of social media channels  - people are always connected and always online. I can prove it with my own experience- I was far away from my family and friends for almost a year but I always was online and connected through the social med...
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Synopsis Photo Credit: Valeria Dibrova PR has been working in a radically changed environment for the past couple of years, especially when it comes to the changes with a digital component and rapid social transformation.  The author highlighted that Social Media is shifting the work in many fields, including PR, journalism, traditional media etc., to the environment where professionals are willing to make and create the content in a collaborative manner because of the usage of common elements, such as data and statistics. For managing PR ca mpaigns specialists usually use RPIE model ( research, planning, implementation, evaluation), with major priority on KPI (key performance indicators) for monitoring social media.  The field of PR tends to have a focus on communication strategies and tactics, organizational practices and management. All of these are connected to social media campaigns,  which is oriented on perceiving the credibility,...
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Lecture Presentation Activity

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