Individual Presentation Plan

-
1. Social Media Metrics and Analytics

2. Valeria Dibrova

3. November 5

4. Timeline: October 1 - 10 - analyzing the chapter and searching for the articles; October 10 - 20  - read all the selected materials; October 20 - 30 - outline presentation sections and make slides; November 1 - 3 - revise the presentation;  November 5 - Presentation date.

5. Starting with Social Media measures (introduction), I will explain the FaceBook, Google and Twitter analytics with tactics and strategies that the author provides and that I personally use on my daily basis at work (FB analytics for Kean Galleries, Hootsuite).  With the help of articles from PR SAy, PRWeek and Pew Research Center, the presentation will include current analytic and metric patterns of using the enormous amount of data. According to the fact that the Social Media space is changing with really remarkable speed, I would use every resource available to me to find the information till the date of the presentation. Currently, there are several articles that I found interesting:
  • Parse.Ly debuts tool to measure internet attention/ T. Moore / PR Week/  https://www.prweek.com/article/1493840/parsely-debuts-tool-measure-internet-attention
  • News Use Across Social Media Platforms 2018 / journalism.org / http://www.journalism.org/2018/09/10/news-use-across-social-media-platforms-2018/
  • Empathy and Analytics: Communications Trends for the 2018 MLB Season / http://prsay.prsa.org/2018/04/11/empathy-and-analytics-communications-during-the-2018-mlb-season/
Audience analysis will be provided on the basis of Facebook analytics of the galleries page. University faculty and students mostly. Technology plan will include: PP Google Slides 

6. The presentation should be informative and simple at the same time, the objective is to show the best way of interpreting the data analysis and metrics. 

7. Troubleshooting problems can be avoided by the coordination of all the information into a short but informative presentation with visual content that was prepared ahead. Using not only google slides but my flash drive as well. The most interesting cases will be printed out and showed on paper sheets for all the classmates in case the projector won't work. 

Comments

Post a Comment

Popular posts from this blog

License Images 2

-
Image
Photo credit: Rawpixel by pixabay.com is licensed by the CC0 Creative Commons The picture illustrates the laptop and graphics  Chapter: New and Mobile Media Technologies, Innovation, and Investment.  Mobile technology blurs the line between real and virtual worlds. M obile technology nowadays has been changing our cultures, making people more and more global by providing them with instant access to all the information in the world. Mobile culture embraces the "placeless" lifestyle, introducing the practices of globalization in the virtual world.  Most people nowadays have access to the internet through their smartphones, that makes access to information easier and 24 hours a day, that is completely changing the usage of social media channels  - people are always connected and always online. I can prove it with my own experience- I was far away from my family and friends for almost a year but I always was online and connected through the social med...
Read more

Public Relations Chapter

-
Image
Synopsis Photo Credit: Valeria Dibrova PR has been working in a radically changed environment for the past couple of years, especially when it comes to the changes with a digital component and rapid social transformation.  The author highlighted that Social Media is shifting the work in many fields, including PR, journalism, traditional media etc., to the environment where professionals are willing to make and create the content in a collaborative manner because of the usage of common elements, such as data and statistics. For managing PR ca mpaigns specialists usually use RPIE model ( research, planning, implementation, evaluation), with major priority on KPI (key performance indicators) for monitoring social media.  The field of PR tends to have a focus on communication strategies and tactics, organizational practices and management. All of these are connected to social media campaigns,  which is oriented on perceiving the credibility,...
Read more

Lecture Presentation Activity

-
Image
Jeopardy board Credit: Valeria Dibrova The activity I used after the presentation (which can be seen here ) is based on classic TV showed "Jeopardy" where members actually create a question on given answer. I did the opposite - I created the questionary where all the teams were able to answer given questions.  The fundament of the Jeopardy was based on my presentation about metrics and analytics and covered common themes in this social media "field".  The following are couple slides from presentation (for every answer I added a funny gif to cheer my classmates) 
Read more